Mi Hi Koli Franchise India 2026: Authentic Koli Coastal Cuisine — Full Guide
September 29, 2026 — LiveStream
Mi Hi Koli -- Authentic Koli Coastal Cuisine
Mi Hi Koli Franchise India 2026: Complete Deep Guide — Agreement, Financials, Legal Terms
Research date: 26 September 2026 | Sources: Official franchise presentation, Mi Hi Koli GrowthKit (15 pages), Franchise Partner Agreement (31 pages), Financial Projections, Menu Card — all from Simple and Homely Private Limited
Mi Hi Koli is a Mumbai-born restaurant brand serving authentic Koli coastal cuisine — the original food tradition of Mumbai's fisherfolk (Koli) community. Founded by Bhavesh Koli (former engineer turned advertising professional) and Manisha Koli (interior designer), the brand has served over 1 million diners across 3 operational dine-in restaurants. This guide covers everything from brand story to legal agreement terms — sourced directly from official documents.
Brand Overview
| Parameter | Detail |
|---|---|
| Brand | Mi Hi Koli |
| Legal entity | Simple and Homely Private Limited (registered: Ajit Darshan Building, Lal Bahadur Shastri Marg, Panch Pakhdi, Thane West, Mumbai - 400602) |
| Cuisine | Authentic Koli Coastal Cuisine (Mumbai fisherfolk tradition) |
| Founders | Bhavesh Koli (engineering + advertising background) & Manisha Koli (interior designer) |
| Experience | 15+ years in seafood restaurants |
| Operational restaurants | 3 profitable dine-in locations |
| Diners served | 1 million+ (Hindustan Times, 2025) |
| @mihikoli_official (30,100+ followers) | |
| Website | mihikoli.co |
| Phone | +91 88284 76944 |
What Makes Mi Hi Koli Different
Mi Hi Koli brings pre-Mumbai's original coastal tradition into organized dining — before Mumbai became a city of skyscrapers, it was a cluster of seven islands home to the Koli fisherfolk community. Their cuisine: fresh catch, slow-cooked masalas, recipes passed down through generations.
The founders' philosophy: "Growth should never come at the cost of authenticity."
The operational backbone that enables scale:
- Base gravies with 12-month shelf life — standardized masala bases prepared centrally, dramatically reducing chef dependency
- Centralized SOPs — consistent taste and quality across all franchise locations
- Menu design for family dining nationwide — thalis are universally appealing, not just coastal-city specific
- Reduced chef dependency — the base gravy system means you don't need a specialist Koli chef at every location
- POS-controlled operations — franchisor-provided billing software tracks every transaction
Menu Structure
Signature Thalis — 17 curated thalis (the heart of the menu)
| Category | Variants |
|---|---|
| Seafood | Tawa Fried Thali, Masala Thali, Curry Thali, Sukka Thali |
| Chicken | Masala Thali, Sukka Thali, Masaledar Kale Thali |
| Mutton | Masala Thali, Sukka Thali, Masaledar Kale Thali |
| Vegetarian | Special Veg Thali, Mutter Paneer Thali, Kolhapuri Thali |
À La Carte
- Soups & signature starters
- BBQ & appetizers
- Main courses: Masala, Sukka, Curry, Biryani
- Asian & fusion dishes (designed to widen appeal without compromising identity)
- Desserts & crafted mocktails
Multi-Revenue Streams
- Dine-in (primary)
- Takeaway
- Online delivery (Swiggy + Zomato — managed centrally by Mi Hi Koli; see legal terms below)
- Secondary product sales
Franchise Financial Terms (from Official Partner Agreement)
| Parameter | Amount / Detail |
|---|---|
| Franchise fee | ₹8,00,000 (₹8 lakhs) + 18% GST = ₹9,44,000 total (non-refundable) |
| Royalty | 8% of monthly Gross Revenue, payable by 7th of following month |
| Royalty waiver — launch | First 3 months waived. Royalty starts from 4th month of operations |
| Royalty waiver — Shravan | 1 month per year waived during Shravan period (typically July-August, when seafood demand drops among certain communities) |
| Late payment interest | 2% per month, calculated daily from due date |
| Material breach on royalty | 2 consecutive months default OR 3 months in any 12-month rolling period = agreement termination risk |
| Raw material cost | ~35% of gross sales (indicative; varies with commodity prices and Franchisor's pricing) |
| Security cheques | 2 post-dated cheques of ₹50,000 each (for non-payment or contractual breach) |
| Tenure | 5 years |
| Exclusivity zone | 3 km (Mumbai) / 5 km (outside Mumbai) — non-exclusive license overall |
| Referral bonus | 10% for bringing in new franchise partners |
Total Setup Investment (Illustrative)
| Item | Estimate |
|---|---|
| Franchise fee (incl. GST) | ₹9.44 lakhs |
| Interior + furniture + equipment | ₹10–18 lakhs (location-dependent) |
| Kitchen setup | ₹4–8 lakhs |
| Initial inventory | ₹2–4 lakhs (charged at actuals) |
| Miscellaneous (licenses, CCTV, signage) | ₹1–3 lakhs |
| Total (approximate) | ₹25–40 lakhs |
The agreement explicitly states investment estimates are indicative only and not binding on the Franchisor.
Key Legal Terms You Must Know (from the 31-page Agreement)
Location and Setup
- Franchisor proposes 2 potential locations; franchisee can propose alternatives (subject to franchisor's written approval)
- All lease costs, deposits, brokerage, and statutory approvals are borne by the franchisee
- Cannot relocate without written franchisor consent; any relocation within 1 km of previous outlet
- If no substitute location agreed within 90 days of lease termination, agreement terminates automatically
Swiggy / Zomato — Critical Clause
- Mi Hi Koli (franchisor) has sole and exclusive control over all Swiggy and Zomato listings
- Franchisor creates, manages, controls pricing, discounts, commissions on all aggregator platforms
- Franchisor collects all aggregator payments and then settles the franchisee's share
- Franchisee cannot independently list on Swiggy/Zomato — doing so is a material breach
- Implication: You don't deal with Swiggy/Zomato at all. The brand handles it, then pays your share.
Training
- 15 days of onboarding training for Restaurant Manager and Chef
- Location: Thane (brand's training facility) or at your outlet
- Trainer expenses (travel, accommodation, meals) borne by franchisee if trainer comes to you
- Your expenses (if you travel to Thane) borne by you
Operations
- All sales must go through the franchisor-provided POS system. Manual billing is deemed malpractice — penalties apply
- All raw materials sourced exclusively from Mi Hi Koli or its authorized vendors
- Stock ordered 7 days in advance; payment upfront against invoice
- Stock check within 24 hours of receipt; discrepancies after 24 hours not entertained
- CCTV cameras required at franchisor-specified locations
- Hygiene violation: 2 written warnings → ₹5,000 fine per subsequent instance
- Advance notice of closure (2 days for scheduled; immediate for emergencies)
Financial Reporting
- GST returns, TDS, PF, ESI, PT, FSSAI, Shop Act, and all other statutory filings are the franchisee's sole responsibility
- Royalty payment by 7th of every month; default after 7 days attracts 12% p.a. interest (from Agreement definitions clause)
IP and Brand
- License is non-exclusive — Mi Hi Koli can open other outlets in your city
- License is non-transferable without written franchisor approval
- Brand misuse penalty: ₹1 lakh or actual damages, whichever is higher
- Franchisor can change brand name, company constitution, or sell the brand without franchisee consent
Termination
- 2 consecutive royalty defaults or 3 in any 12 months = right to terminate
- 7-day cure period for payment defaults; after that, 12% p.a. interest
- Agreement survives for outstanding dues even after termination
Market Opportunity
| Metric | Value |
|---|---|
| India seafood market CAGR | 10.2% |
| Projected market size | ~₹5,000 billion (2.5× current) |
| Organized coastal dining chains | Near zero — essentially no national competitor |
| Trend | Rising demand for authentic regional cuisines post-COVID |
ROI Estimate (Illustrative — 40-seat location outside Mumbai)
| Metric | Estimate |
|---|---|
| Total setup cost | ₹25–40 lakhs |
| Raw material cost | ~35% of gross revenue |
| Monthly revenue at 70% capacity | ₹5–8 lakhs |
| Royalty (8%, starts month 4) | ₹40,000–₹64,000/month |
| Break-even estimate | 24–36 months (location-dependent) |
| First 3 months | No royalty — full revenue to franchisee after raw material cost |
SWOT Analysis
Strengths
- Authentic brand — 15+ years of credibility, not a new concept
- Base gravy system = consistent taste without specialist chefs
- Hindustan Times feature, 30,000+ organic Instagram followers
- 3-month royalty waiver and Shravan waiver are genuinely generous terms
- Swiggy/Zomato managed by brand — you focus only on dine-in quality
- Clear market gap — no organized pan-India coastal dining brand
Weaknesses
- Non-exclusive license — brand can open near you
- Franchisor retains full Swiggy/Zomato control — franchisee has no say on delivery pricing
- Seafood supply chain may be challenging in landlocked cities
- Only 3 operational restaurants — limited proof of pan-India scalability
- Franchisor can change brand name or sell company without franchisee consent
Opportunities
- First-mover advantage in tier-2/tier-3 coastal cities
- Rising organized food service market nationally
- Regional cuisine trend is accelerating
Threats
- Local seafood restaurants at lower price points
- Supply chain disruption for fresh coastal ingredients
- Regional taste preferences may require menu adaptation
Key Questions to Ask Before Signing
- What is the average monthly Swiggy/Zomato revenue share paid to existing franchisees?
- How is the aggregator payment settlement timeline managed — weekly or monthly?
- Can you speak to 2–3 existing franchisees (not company-run locations) about real revenue?
- What is the actual franchise territory map — will Mi Hi Koli open a company outlet near you?
- What are the exit clauses and transfer provisions at the 5-year mark?
- Who sets the menu prices on Swiggy/Zomato — can the franchisee influence it?
- How are the base gravies delivered to non-coastal city locations — what's the supply frequency?
- Has the franchisor ever terminated a franchise agreement? On what grounds?
Verdict
Rating: 7.5/10 — Authentic brand with solid systems, but read the non-exclusive and aggregator clauses carefully.
Mi Hi Koli is a genuinely authentic brand with smart operational design (base gravies, centralized SOPs). The 3-month royalty waiver + Shravan waiver are real advantages. The brand's decision to manage Swiggy/Zomato centrally is a double-edged sword: it removes operational burden from you, but also removes your pricing control on delivery.
The non-exclusive license and the franchisor's right to change company name/sell the brand without consent are unusual clauses worth negotiating or seeking legal advice on.
Best suited for: Entrepreneurs in high-footfall coastal or tier-1 cities, near offices, malls, or residential complexes. People who want a culturally authentic food brand with a clear market gap.
Sources: Mi Hi Koli Franchise GrowthKit (15 pages), Franchise Partner Agreement — Simple and Homely Private Limited (31 pages), Financial Projections V2, Menu Card (22 pages). Research date: September 26, 2026.
This is a research summary for informational purposes. Consult a commercial lawyer before signing any franchise agreement.
Official GrowthKit (15 Pages)
Complete official GrowthKit from Simple and Homely Private Limited.
Page 1: Cover
Page 2: Brand Story
Page 3: Menu Philosophy
Page 4: Food Visuals
Page 5: Thali Menu
Page 6: Revenue Streams
Page 7: Market Opportunity
Page 8: Operational Support
Page 9: Technology/POS
Page 10: Financial Model
Page 11: Investment Breakdown
Page 12: Financial Projections
Page 13: Why Mi Hi Koli
Page 14: Partnership Terms
Page 15: Contact and Apply
Official Menu Card (22 Pages)
Complete Mi Hi Koli menu -- all 22 pages as per official menu card.
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Franchise Partner Agreement (31 Pages -- Official Document)
Complete 31-page franchise partner agreement from Simple and Homely Private Limited. Read every clause carefully before signing.
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Financial Projections (from Official Model V2)
Setup Cost (1050 sqft)
| Item | Amount |
|---|---|
| Franchise Fee + GST | Rs.9,44,000 |
| Interior (Rs.2,000/sqft) | Rs.21,00,000 |
| Kitchen Equipment | Rs.13,10,000 |
| Software + Hardware | Rs.1,50,000 |
| Marketing + Hiring | Rs.5,50,000 |
| Certificate/Licenses | Rs.50,000 |
| TOTAL | ~Rs.51 lakhs |
Monthly Costs
| Item | Amount |
|---|---|
| Rent (Rs.400/sqft) | Rs.4,20,000 |
| Staff (16 people) | Rs.3,18,000 |
| Utility/Electricity | Rs.95,000 |
| Maintenance | Rs.15,000 |
| Staff accommodation | Rs.20,000 |
| Raw material (35% of rev) | Variable |
| Royalty (8%, starts month 4) | Variable |
Staff Breakdown (Rs.3,18,000/month for 16 staff)
| Role | Qty | Salary |
|---|---|---|
| Restaurant Manager | 1 | Rs.35,000 |
| Head Chef | 1 | Rs.35,000 |
| Captain | 1 | Rs.25,000 |
| Commi 1 | 1 | Rs.25,000 |
| Commi 2 | 2 | Rs.20,000 ea |
| Mocktail | 1 | Rs.18,000 |
| Host | 1 | Rs.20,000 |
| Waiters | 2 | Rs.15,000 ea |
| Dishwasher | 2 | Rs.15,000 ea |
| Helper | 1 | Rs.15,000 |
| Housekeeping | 2 | Rs.15,000 ea |
| Security/Parking | 1 | Rs.15,000 |
Kitchen Equipment (Rs.13,10,000 total)
| Equipment | Cost |
|---|---|
| Deep Freezer x2 | Rs.1,50,000 |
| Fridge x2 | Rs.75,000 |
| Ice Cream/Cold Drink unit | Rs.60,000 |
| Gas Range 5-burner | Rs.1,25,000 |
| Cutlery and Crockery | Rs.3,00,000 |
| Kitchen Duct | Rs.2,50,000 |
| Benmari | Rs.70,000 |
| BBQ | Rs.40,000 |
| Assembly/Tables/Mixer/Oven | Rs.1,70,000 |
| Other (fryers, coconut snapper, boiler, cooler) | Rs.70,000 |